About


Primer & Co aims to provide products that help spark conversation about firearm ownership. Our designs are subtle and non-confrontational (excluding this one... and this one). A firearm shirt that you can be comfortable wearing more than just to the range.

Over the past 20 years it's become increasingly difficult to talk about being a gun owner. Whether you have guns for personal defense, recreational shooting, competition shooting, or hunting there is often a stigma attached to the thought of a person owning a firearm for any reason. From this, many of us have simply become quiet about our interests out side of like minded groups. But change doesn't happen by staying in an echo chamber. We hope these shirts will help spark a conversation about firearms and renormalize firearm ownership.